Gross margin ratio is an important metric for your business. The gross profit margin (also known as gross profit rate, or gross profit ratio) is a profitability measure that shows the percentage of gross profit in comparison to sales.In other words, it calculates the ratio of profit left of sales after deducting cost of sales. Gross profit margin, also known as gross margin, is a financial metric that indicates how efficient a business is at managing its operations. Determining gross profit margin is a simple calculation with the option to calculate margin using a dollar amount or a percentage. Some industries, such as retail jewelry stores, have gross profit margins exceeding 50 percent, while others, such as grocery stores, might average less than 30 percent. Number of U.S. listed companies included in the calculation: 3984 (year 2019) . Gross Profit Margin Ratio Analysis. Easily calculated, gross margin ratio provides you with a quick snapshot of profitability. On a monthly revenue of $40,000 and COGS of $25,000, your gross margin is the $15,000 gross profit divided … The gross profit margin formula. A good gross profit margin is enough to cover overhead and leave a reasonable net profit. The gross margin ratio is the proportion of each sales dollar remaining after a seller has accounted for the cost of the goods or services provided to a buyer. Gross profit margin ratio = (15,000 -10,000) / 15,000 = 33%. Gross profit margin (gross margin) is the ratio of gross profit (gross sales less cost of sales) to sales revenue. You calculate the gross margin ratio as follows: Gross margin ÷ Sales revenue = Gross margin ratio. It is a ratio that indicates the performance of a company's sales based on the efficiency of its production process. Gross profit margins vary by industry. Calculation: Gross profit margin = Gross profit / Revenue. For example, drawing from financial results posted on the Fidelity website, Starbucks (SBUX) has this history of gross margin and gross margin ratio: 2013: Sales = $14,892; Cost of Goods Sold = $11,126 More about gross margin. Gross margin - breakdown by industry. Gross margin is a simple financial ratio that shows how much of your periodic revenue is left after you subtract costs of goods sold, or COGS. The gross margin ratio is the gross margin (also called gross profit or loss) divided by sales. The gross margin must cover the expenses of making sales, operating the business, and paying interest and income tax expenses, so that there is an adequate amount left over for profit. To calculate this ratio, divide gross profits by net sales.For example, a seller ships goods to a customer and bills the customer $10,000, while also charging the $3,000 cost of the shipped goods to expense. What is the Gross Margin Ratio? 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